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Most SEO reports still focus heavily on rankings but I feel that doesn't always reflect the actual value of a campaign.. For those managing client websites or your ow projects what metrics do you consider most important when evaluating SEO performance over the long term?

I'm planning to start a new blog from scratch, but almost every niche seems competitive now. for those who have launched blogs recently, is relying mainly on Google traffic still a realistic strategy or should new bloggers focus on building audiences through other platforms from day one?

Over the last couple of years I have noticed that many well-known brands seem to rank even when their pages are not necessarily better optimized than smaller competitors. It makes me wonder whether Google is pplacing much more emphasis on brand recogniton and user trust than technical SEO. for...