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    How do you separate setup problems from offer problems in the first 48 hours of a new Google Ads launch?

    One thing I keep seeing is people blaming the offer too early when the real problem is still on the setup side. My first split is: - setup layer: geo, time zone, payment method, browser and session consistency - offer layer: landing page clarity, claims, compliance risk, and funnel friction If...
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    For aged Google Ads accounts that suddenly stop spending, what do you check first?

    Seeing more aged accounts pass review, run for a few days, then suddenly stop spending without a clear hard disapproval. My first pass is usually: 1. billing or payment profile changes 2. recent edits that reset learning 3. geo or audience overlap between campaigns 4. quiet policy warnings that...
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