One thing I keep seeing is people blaming the offer too early when the real problem is still on the setup side.
My first split is:
- setup layer: geo, time zone, payment method, browser and session consistency
- offer layer: landing page clarity, claims, compliance risk, and funnel friction
If...
Seeing more aged accounts pass review, run for a few days, then suddenly stop spending without a clear hard disapproval.
My first pass is usually:
1. billing or payment profile changes
2. recent edits that reset learning
3. geo or audience overlap between campaigns
4. quiet policy warnings that...
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