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is it better to build deep topical authority across a niche or focus on ranking individual pages? In white hat SEO< does covering an entire topic cluster give stronger long-term results compared to targeting isolated high-volume keywords.

Hi all, I have heard less about negative SEO lately, but I am curious if it still works. Can competitors still harm rankings using spammy backlinks or other tactics? Have you seen any recent cases where it worked? Also, how do you protect your own sites from such attacks effectively?