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this week i finally hit my breaking point with hotjar. checked my renewal and they want $99/month for the business plan just to get decent session recordings and heatmaps across more than 3 sites. i'm running landing page tests for like 6 clients right now and that math just doesn't work when...

genuine question for anyone who has run serious a/b tests on landing pages - what's your actual threshold before you kill the loser and move on? i keep seeing people online say "wait for statistical significance" but that's vague as hell. i personally don't touch a result until i have at least...