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  1. thatadslife

    Landing Page Speed for SaaS - Seeing Real Conversion Differences?

    I work on paid acquisition for a B2B SaaS tool and last month we cut our main LP load time from 4.5s to under 2s. conversions jumped like 15-20% which was way more than I expected for a speed fix. the dev team pushed back on prioritizing it but the numbers shut that down fast. anyone else in...
  2. thatadslife

    my journey from agency rat to solo ppc consultant (2 years in, still figuring it out)

    is it just me or does going solo feel like you're rebuilding the plane while flying it? two years ago i walked away from a comfortable agency salary to run my own ppc consultancy. first month i had one client paying $800/month and i thought i was gonna starve. fast forward to now and i'm sitting...
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