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    Manual CPC vs smart bidding — which one do you start with on a new account?

    New account. Zero data. Zero conversion history. I know smart bidding needs data to work properly. So should I always start manual CPC to build up history first? Or is there a case where starting with maximize clicks or maximize conversions from day one makes sense? Just want to know what most...
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    Skyrocketing CPC....

    My search campaigns CPC jumped from $0.50 to $2.50 in a week without increasing bids or changing keywords. Traffic dropped, conversions low, and budget is burning fast. What’s causing this?
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