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I’m trying to run campaigns that send users straight to Messenger instead of landing pages. Has anyone tried this? How do you keep engagement high and avoid Facebook restrictions while using Messenger as the main funnel?

I’m currently using a bunch of ad networks and tracking revenue from all of them. Wondering if focusing on just 2 or 3 networks would help boost earnings or if spreading out is better? What’s your experience — less is more or more is more?