Search results

A small technique i have developed is to A-B test the images behind each A-B ad. For example, in a typical problem solution ad, does your imagery focus on problem, solution, or both. You can take that further with enough data by breaking results by audience segments, so you don't miss the...

Since this is my last year in the business, I'm retiring this year, I'm going to share some of the secret sauces that I have found over my career, and some pitfalls I've run into as well.