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Hi, is there any SEO certification both in on site and off site that you would reccomend?

Hi, I am new to the world of SEO and I was asked (for the company I work for) to do a backlink analysis of our site and of some competitors. My question is, are there any parts and metrics that you think are very important? Because what came to me to do mainly is to compare: - auority of my...

Hi, I'm new in the SEO world and I have a few questions: - what sites/newsletters/blog/forum do you recommend to keep me up-to-date on both search engine algorithm updates and SEO in general? - also, am I wrong or are there rarely any updates that affect off-page SEO? Because it seems to me that...