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Should fresh Google Ads accounts start with tCPA or tROAS right away, or is it still better to collect data first and switch later? There doesn't seem to be a clear consensus. Some buyers still follow the traditional progression: Manual CPC or Max Clicks first, then Maximize Conversions, and...

Sooner or later every media buyer runs into this: Google Ads is spending the daily budget just fine, but the click volume is way lower than it should be. Nothing changed — same campaign settings, same limits, no recent edits. This exact situation came up recently on one of the affiliate forums...

For a long time, Exact Match in Google Ads was the gold standard for media buyers who wanted total control over their campaigns. The logic was simple: wrap your keyword in brackets, load up your negative keyword lists, and expect traffic only from the exact phrases you specified. But in 2026...

Affiliates running Google Ads have been complaining about inflated invalid click rates for over a year and a half. Since early 2025, threads keep popping up across forums with people reporting 30–50% bot clicks eating through their daily budgets — and basic anti-fraud tools do basically nothing...

Since summer of 2025, anyone running traffic through Google Ads has been weathering a prolonged storm. Algorithms have been suspending accounts in batches, and agency accounts are no exception. What felt like solid ground a year ago can now vanish within days — even with clean, white-hat...

It happens more often than you'd think: a campaign is live, the budget is there, the landing page is fine — and after several hours, the impression counter is still at zero. One of the most common culprits is a grey keyword sitting right on the edge of Google's policies. The platform won't...

Imagine a situation: an affiliate logs into the Google Ads dashboard to launch a gambling campaign. He goes to the Optimization Score section and sees several cards: "enable AI Max: +34% conversions!", "Enable Search Partners: +30% impressions!" The offer seems tempting. He agrees. A week...

Affiliate people use spy tools to find and study profitable funnels — and sites running Google Ads are no exception. Spy tools will often surface a great creative or even a full ad, but when an affiliate clicks the link expecting to see the profit funnel, in 99% of cases they land on a one-pager...

When you finally find a combo that brings in steady profit after countless tests and burned budgets, the next logical step is scaling. Your hand automatically reaches to add an extra zero to the daily spend. But every experienced media buyer knows: in Google Ads, this kind of move can instantly...

One of the most widespread myths in affiliate marketing is the idea that launching advertising campaigns during specific hours or days will lead to higher Conversion Rates (CR), prevent account bans, and guarantee a Return on Investment (ROI) of 100% or more. Some affiliates even visit forums...

The issue of Google Ads account trust levels has always been, and will forever be, one of the hottest topics in affiliate marketing chat groups and forums. One question that frequently arises in the chats and forum discussions is whether the age of the Gmail account linked to a Google Ads...

When running advertising campaigns, many affiliates focus only on ad creatives, landing pages, or offers. However, there’s another important factor that can affect your return on investment (ROI): taxes. One of the most common hidden costs is VAT (Value Added Tax), which can eat up a large...

Affiliate marketers who use Google Ads to promote offers in blackhat verticals, such as gambling, often face restrictions. Their campaigns are often rejected, their spending limits are lowered, and their accounts are frequently banned. As a result, they view Google Ads accounts as disposable...

Social casinos have been gaining momentum in recent years, not just among players but also in the world of online marketing. According to Bv1sion, the global gross gaming revenue for social casinos hit $6.2 billion in 2020, with projections estimating it will climb to $7.5 billion by 2026. This...

Google is now testing a new approach where it displays two ads from the same advertiser in a single search results page (SERP). This unexpected move has sparked discussions among affiliates and those running whitehat campaigns on Google Search. The key questions are: Is this a mistake, a new...

Do Google Ads Agency Accounts Need to Be Verified, and Why Do Some Agency Account Providers Ask For This? High-quality Google Ads agency accounts have become a popular resource among affiliates looking to run profitable ad campaigns with fewer restrictions, especially in grayhat niches. These...

Christmas is a golden time for sales and, accordingly, profit. But what can you promote through Google Ads and make money on it? We thought about it and collected niches and examples of offers that will help you make money during the holiday season. Main trends: retail, gifts, betting and...

If you're an affiliate marketer using Google Ads, you probably know that with all the profits you might get from the ad platform, there are a variety of traps and surprises from the algorithms and moderators. One particularly frustrating issue is the "Government Documents and Official...

In affiliate marketing, success isn't just about running good advertising campaigns – it's also about managing leads well. Google Ads can help bring in traffic, but CRM systems (Customer Relationship Management) are what turn those leads into loyal customers and steady income. Conversion...

Google Ads is making some big changes. This time, it’s affecting advertisers who spend a lot of money and usually pay with credit or debit cards. Starting July 31, 2024, big advertisers won't be able to use cards for payments anymore. Previously, restrictions were only for some verticals, but...