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My boss instructed me to work on the internal links of our website and wanted to boost our main page (homepage) using this method. We basically have a page for each county in new york, and each city of that counties. He wanted the cities to link back to their respective counties, and the...

I needed to add external links to our webpages and our webpages are about PPO plans. Should I use backlinks that are directly related PPO plans, or can I backlink topics mentioned in the webpage (not directly related to PPO plans).

Good day!! i wanted to help my boss build his website. i hope Ill learn meaningful skills here