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Or is it a waste of time? working on a few accs 2k+ atm but dont know if people buy that

So i work with networking on a everyday basis, and i decided to look in to this, i am completly new to this whole thing of SEOing, so if someone would explain some basics to me? 1. How do you make money of trafic only, google ads, or does some other company pay you for trafic? 2. do you...