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Need help ranking my website first page google to UK clients. Niche tobacco market so can’t use google ads or any ads. Can anyone help?

Hi everyone! I have zero experience in SEO and thought I’d join to learn a thing or two. I do however, manage two businesses. One business is an exotic snack store in the UK, which operates through a brick and mortar shop and online. My oldest business is a vape wholesale based in UK too...