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Google say to not buy links, but SEO "gurus" also loves to give out the same advice in their how-to guides. it's the same echo-chamber of "have awesome content" or "build relationships with other webmasters". But attempting the recommended strategies, the success rate is very low. Like if I...

When it comes to building links on premium publications, a lot of those sites charges a premium price for an "advertorial" and wants to mark the content as sponsored. (Like writing "SPONSORED" at the beginning of the article, NOT using the rel=sponsored code) Since Google presumably ignores...