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    Spending 1x the payout versus 3x the payout during the testing phase?

    Hi everyone, I took a ppc course and the teacher recommended that when testing ad sets, it's important to use a budget per adset of 1x the payout. So, if the payout is $15, I should spend $15 per adset to test it. If I don't get a sale after spending $15, I kill the adset. The goal is the create...
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    What if you owned a huge mailing of untargeted subscribers?

    Let's say you own a list of 100,000 subscribers. They opted into your mailing list to get a free coupon. That's it. This list has nothing to do with weight loss, MMO, biz ops, etc. Would it be worth building this list? What would you market to them? They're Men and Women, age 18-65 in the...
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    Hi from Canada

    Hi guys, this is my first post but I'm a long time lurker. I was a big fan of Facebook ads until I got banned because they didn't like certain ads on my site. I'm now into email marketing. Wish me luck
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