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Hey, I'm doing some local SEO for a friend of mine and was wondering whether building a pbn is still worth it nowadays

I have an ecommerce site and one of my competitors submitted fake 1 star reviews to Trustpilot talking trash about my brand. Ever since that happened I noticed a significant reduction in revenue. I complained to Trustpilot but they haven't even responded and it's been 10 days. I'm thinking of...

Traffic and organic keyword count started to go down right after the update. Is this the case of the infamous keyword cannibalization? How do I solve this? Any feedback would be much appreciated