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Despite my efforts I can't get my business into google local pack. My only competitor is featured alone. We are in a smaller town. Some tips on what are the most important things I should check to fix this would be welcome.

Started my first business half a year ago. Brick and mortar and all that. Made my first website for the business and got really interested in seo which landed me here. Really interesting stuff. Might change professions, this shit is stressful.