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I like the idea of making one post (or ad creative) on facebook page, and then focus my campaigns on the same post, rather than creating a new ad creative for every campaign. Question to experienced advertisers - how does it impact the delivery of my content? For eg there is post which I am...

So we keep seeing requests for the engagment groups on Kik and Telegram and seems like lot of people are always keep on joining in. Those who have been part of such groups, can you please share how do they work? Besides that what ensures success or failure of any such collaboration?