I had 2 blogs in the past for tests, just for put in practice what I was learning.
Now I'm planing a new website and still have beginner doubts.
My doubt is if I rewrite a post entirely, improving their quality and increasing their length, do I risk losing Google rankings or is it improve it...
I'm a newbie and I'm a little concerned about anchor text spam and penalties.
I'd like to know what is the best way to add anchors for internal links and external backlinks, should I use the exact keyword or synonyms or a mix of both?