Yes i've seen this too as 10% below Meta’s suggested bid can still work but if you go too low then the impressions and spend can drop fast because it really depends on the account.
I’m not an expert but i will first fix the compromised website issue and then make sure the site is clean and policy-compliant and if spending is still low, contact Google support.
I usually cut back on competitor keywords and focus more on generic keywords because competitor traffic often bounces because they’re looking for that specific brand.
I would suggest you to try manual ads because this ads give you more control and usually help keep the website clean while auto ads are easier to set up but can make the site look crowded.
I would personally check where the leads are coming from and if some keywords or audiences are bringing poor leads then i will remove them and focus more on the ones that bring the real customers.
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