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Feels more like correlation than a direct ranking factor . Sites with strong brands usually get better CTR , links , and trust signals , which naturally helps rankings . Brand demand just amplifies everything else rather than being the main reason.

I think Reddit users usually skip links if they feel too promotional. What seems to work better is sharing real value first , then naturally pointing to your site as follow-up . Replying to comments and keeping the conversation going also helps build enough curiosity for people to click .

It does not work well that if the niches are totally different . Google seems to value relevance a lot , so the link equity might not fully pass . It is usually better when the topics are at least somewhat related . I would be a bit cautious and not expect big results from it.