AI content usually drops after a few months but if you edit it well and add real value, it can hold. The key is making it actually useful, not just filler)
I always do it step by step, start with the easy stuff, like updating meta tags if the page dropped. Then move to bigger changes if that doesn't help. Time is an expensive resource ;)
Meta descriptions, everyone obsesses over them, but I've seen pages rank just fine without perfect ones. They might help CTR a bit, but they're not a ranking factor.
I do about 70% updates and 30% new stuff, old posts with existing traffic are just easier to push up than ranking something from zero. Takes way less time too.
Doing the same exact task every week would drive me crazy)) Just keep an eye on Google Search Console – it'll tell you if something's broken, and you'll naturally notice traffic drops anyway. No need to overcomplicate it.
Learn the absolute basics first: site structure, meta tags, internal linking – and just start building. The rest you'll pick up along the way through trial and error, no course can replace that.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.