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So should I steer in the direction of local SEO then for small businesses that thrive on local customers?

Thank you for your response. Appreciate it a lot.

Hi, I've been out of the SEO game for a few years now. I want to hop back in as I really enjoyed it back in the day. I see posts claiming that SEO is dead, this and that. But I would like a response to as if it is still worth getting into and freelancing for it. I don't care about the...