How can I formulate a strategy for social media optimization?

How can I formulate a strategy for social media optimization?My object is a corporative site

what works on Instagram might not work on Facebook. each platform needs a different approach.

I would start by focusing on 2 or 3 platforms where your target audience is most active. Post useful content regularly, share updates about your business, and try to get some real engagement. Also, check what your competitors are doing and see what works for them. After a month or two, look at the results and adjust from there.