Where is the best place to put a link to another platform?

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Alw

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I'm driving traffic from Instagram to my website. Could you please tell me where to place the link to my website?

I've heard that putting links in the bio and highlights has started to reduce video reach, and now you need to direct followers to your Instagram chat and leave a link to your website there—is that true?
 
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No, links in your bio or Story highlights do not reduce reach (Instagram has officially debunked that myth), so keep your link in your bio and Stories, while using automated DM links triggered by post comments to maximize clicks and boost post engagement at the same time.
 
Alw said:
I've heard that putting links in the bio and highlights has started to reduce video reach, and now you need to direct followers to your Instagram chat and leave a link to your website there—is that true?
Click to expand...
It depends on the link. If it’s a link to an 18+ website or a landing page containing and 18+ website then Instagram will flag your account and limit your reach.
 
Alw said:
I'm driving traffic from Instagram to my website. Could you please tell me where to place the link to my website?

I've heard that putting links in the bio and highlights has started to reduce video reach, and now you need to direct followers to your Instagram chat and leave a link to your website there—is that true?
Click to expand...
In all honesty i would test both options by using tracking links for each to see if it would be worth going through the added hassle of the DMs.
 
That’s right, my friend. Nowadays, people often direct viewers to a live conversation, or they might use an intermediate step such as a video or a message to help boost engagement on their own platforms.
 
Alw said:
I'm driving traffic from Instagram to my website. Could you please tell me where to place the link to my website?

I've heard that putting links in the bio and highlights has started to reduce video reach, and now you need to direct followers to your Instagram chat and leave a link to your website there—is that true?
Click to expand...
Placing a clean link in your Instagram bio or using the official link sticker in stories does not directly reduce your video reach. The reason many marketers are currently directing users to DMs (often using comment-to-DM automation tools like ManyChat) is because asking people to comment boosts engagement signals, which helps push reels to a wider audience. Additionally, links sent directly to a user's inbox generally convert much better than bio links since users don't have to leave the feed and navigate to your profile. Keep your main link in your bio as a baseline, and test using comment-triggered DMs on your best-performing videos to maximize traffic safely without looking spammy.
 
Put your website link in your bio and use Stories to share it. I wouldn't worry too much about reach rumors. Make useful content and give people a clear reason to visit your website.
 
there shouldnt be any such issue with the link. you could create a tab for your website perhaps featuring a story related to its content so that if someone finds the story engaging, they can visit your website directly. you could put together some content focused on the website and include a link to it i done this for my own portfolio and it’s proven somewhat useful.
Alw said:
I'm driving traffic from Instagram to my website. Could you please tell me where to place the link to my website?

I've heard that putting links in the bio and highlights has started to reduce video reach, and now you need to direct followers to your Instagram chat and leave a link to your website there—is that true?
Click to expand...
 
Alw said:
I'm driving traffic from Instagram to my website. Could you please tell me where to place the link to my website?

I've heard that putting links in the bio and highlights has started to reduce video reach, and now you need to direct followers to your Instagram chat and leave a link to your website there—is that true?
Click to expand...
I would leave the website URL link in your profile the primary option since users will be able to locate it whenever they view your profile page. You can also try the story link stickers and comment-to-DM links in Reels to see which link drives more traffic to your website. all you have to do is create different links so you can measure the difference between them rather than just assume. honestly i wouldn’t sweat it to much regarding the reach rumors without testing them yourself
 
The best placement depends on the purpose of the link. If it provides additional value to readers, placing it naturally within relevant content is usually a good approach. For social profiles or other platforms, a clear link in the website's header, footer, or contact page can also make it easy to find.
 
You should redirect viewers to the live chat and use a follow link to test the effectiveness of the method in practice.
 
I think placing a link in the bio is the best approach. it’s easy to spot and looks professional.
 
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