Absolutely! In our opinion, the correct way to go is to create content based on strategic plans aimed at increasing visibility for AI.
Firstly, we analyze the search space for AI, find relevant topics, entities and queries, then choose the primary page and create the ecosystem of topics.
After that, we create strategically built content pieces, each of which talks about a certain topic and plays the role in the campaign. And then we integrate everything into one content strategy.
The purpose of all this is to help search engines and AI platforms to understand what your website is about, what topics it represents and what is your company's level of expertise in these topics.
In this way, we try to increase the topical authority of your website and help it be found, referenced and cited on AI based search platforms.