How to use metrics for analyzing socail media?

How many to use for a certain problem:recognizability, attracting clients &sales?

idk , organic sm is just unpredictable. I would be track links 100%.

on YouTube ctr, watch time is all matter, but anytime I'm trynna into hook and other bullshit - it doesn't work
seems like scenarios not for me, my best videos been just spontaneous hook and me freely talking. best watch time and etc. so idk if that's matter cause, you will overcomplicate it anyway further

another question about TikTok though (probably), that's where difficult to get attention and need to use some bullshit to push statistic. so all TikTok cabinet could be useful.
for YouTube shorts anyway I believe better to push everyone to watch your videos and click video link.

but idk....

I appreciate your help