how many ad angles do you test before dropping a product?

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GhostRanker12

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Hey guys, for those running selvia stores, how many different ad angles do you try before moving on from a product?
Curious how you tell a weak product from a weak creative without burning through your budget
 
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try at least on 2 other ad accounts aswell.

1 ad account can be negative ROI
but same angles and everything on another ad account can be like +100 roi
 
You might consider running test ads on 2 or 3 different accounts if you want to evaluate a product, because there are many factors besides the product and the advertising campaign; the accounts are also part of it. You need to find a valid reason for doing so.
 
I focus more on the data than the number of angles. No clicks usually means a weak creative, while clicks without add to carts may point to a product or offer problem.
 
I will test about 3–5 different advertising angles, while also evaluating the visuals, content, and target audience. If multiple angles generate clicks but fail to produce conversions, the issue may lie with the product or the sales page.
 
I will test 3–5 ad angles with a small budget. If there are clicks but no sales, review the product and the sales page before giving up.
 
GhostRanker12 said:
Hey guys, for those running selvia stores, how many different ad angles do you try before moving on from a product?
Curious how you tell a weak product from a weak creative without burning through your budget
Click to expand...
usually, testing 3 to 4 distinctly different angles is enough to decide whether a product is worth keeping
 
dolamy said:
I think I should try changing the way I make videos before giving up on the product. There are some items that look normal, but if you change the way you introduce them a little, there will be people buying them.
Click to expand...
right, not all times is the product the problem; the presentation could be. i would test out different hooks and then demonstrate the solution that the product provides to determine if it’s worth dropping.
 
Furthermore, one should not hastily conclude that a product is weak based on just one or two advertisements. It is important to distinguish between a product for which there is no demand and a marketing approach that fails to effectively communicate the product's value.
 
I usually try 3-5 different advertising methods, changing the images, content, and target audience. If many people click on the ad but there are still few orders, then you need to review the product or the sales page; it doesn't necessarily mean the ad is ineffective.
 
tbh id test a few different angles before dropping it. if clicks are coming in but nobody buys then check the product page and pricing too. sometimes the creative isnt the problem at all.
 
GhostRanker12 said:
Hey guys, for those running selvia stores, how many different ad angles do you try before moving on from a product?
Curious how you tell a weak product from a weak creative without burning through your budget
Click to expand...
I usually cut a product off after 3 distinct angles pain point, demo, and social proof.
Watch your numbers closely: under 1% CTR means the ad hook is weak, while cheap clicks with zero add to carts means your offer or landing page isn't converting.
No point burning ad spend trying to force a dead product when testing the next one takes an hour.
 
GhostRanker12 said:
Hey guys, for those running selvia stores, how many different ad angles do you try before moving on from a product?
Curious how you tell a weak product from a weak creative without burning through your budget
Click to expand...
But i wouldnt rate it based on how many angles there were. sometimes the problem is that the product is just fine but the target market is wrong, or that the benefit is being shown incorrectly.
 
To assess the effectiveness of a product, you should test 3 to 4 different advertising angles across 2 to 3 different accounts to determine whether the problem lies in the content or the product itself.
 

I usually test 3–5 different angles first with small budget variations. I look at CTR, conversions, and engagement before deciding whether to change the creative or move on to another product.​

 
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