Do You Use Different Ads for New and Returning Visitors?

I use discount ads for retargeting, but not straight away. sometimes people just need a reminder to come back.
 
Hi guys, I was wondering if you use the same ads for everyone or make diffrent creative for people who already know your brand. for example, a new visitor may need more information, while someone who visited before might respond better to a special offer.
how do you handle this in your PPC campaigns?
you can try showing customer reviews to new people and product offers to returning visitors.
 
It also depends on what page they visited. someone who checked pricing is different from someone who only read a blog post.
 
returning visitors may already know the product, so I focus more on what makes it diffrent from competitors.
 
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