When Ad Results Drop, Do You Change the Image or the Copy First?

I check the CTR first. If it is dropping, the creative may not be catching people's attention anymore.
 
Advertise on BHW
Any recent change in audience size? A smaller audience can make results drop even when the ad stays the same.
 
tinybucket said:
Sometimes an ad starts getting fewer results, and I am not sure what to change first. Should I try a new image or video, or change the ad text and headline?
changing everything at once makes it hard to know what helped.
what you guys usually change first when an ad starts doing poorly?
Click to expand...
Spot on. The rising costs on Meta are mostly driven by how fragile the overall setup is right now. When your payment cards keep getting flagged or accounts get restricted, it kills the ROI before you even scale.

When it comes to testing changes, it’s really inefficient to tweak multiple elements at once. If you change everything simultaneously, you’ll never know which specific change actually drove the result (whether positive or negative). It's always better to test step-by-step, or use native A/B testing features available right inside Meta's ad manager to get a clean, objective comparison. It definitely saves a lot of budget in the long run.
 
I usually test a new image first. Visuals can make a big difference.
 
Images are quicker for me to test and evaluate, though a well-produced video can do better sometimes. If clicks are holding but conversions are down, I check the landing page and traffic before changing the creative.
 
CTR is generally the first thing I check. Low engagement rate will need an image swap. Good clicks, bad conversion rates mean the copy and the offer need improvement. Change things one at a time.
 
tinybucket said:
Sometimes an ad starts getting fewer results, and I am not sure what to change first. Should I try a new image or video, or change the ad text and headline?
changing everything at once makes it hard to know what helped.
what you guys usually change first when an ad starts doing poorly?
Click to expand...
Try a new headline while keeping the same image. That way you can see if the message is the problem.
 
Always change the creative first bro, people scroll past the image/video way before they even read your ad copy.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top