Is GEO the future of SEO?

From my perspective, GEO will definitely play a very significant role in SEO.

The people have started relying more on AI search engines such as ChatGPT and Perplexity for searching and getting information.

It can be improved through the construction of topical authority, writing informative content, acquiring quality backlinks and real brand mentions.

In my view, it will not completely replace SEO but will rather complement it.

It depends what's your current status is, do you have good backlinks already? Content? How far did you go in covering your topic map? How your backlinks looks compared to your direct competitors?

This will tell you what's the next thing to invest in.

Agree it complements rather than replaces SEO, but the practical shift is bigger than that framing suggests: the unit that matters stops being the ranking page and becomes the citable answer. AI search tools lift short, self-contained passages, so pages that state a fact, a figure or a step plainly — quotable without the rest of the article around it — get pulled in far more often than pages that bury the same point in long prose.

Two things I'd do differently on that basis. First, check where your brand already gets mentioned in the sources those tools retrieve from, not just where you rank — citations follow mentions, so a page nobody references rarely gets cited however well it ranks. Second, measure it separately: track brand mentions and citations in AI answers alongside clicks, because a good GEO result often answers the query without a click at all, and judging it by traffic alone makes it look like it's doing nothing.

SEO Sparton said:

From my perspective, GEO will definitely play a very significant role in SEO.

The people have started relying more on AI search engines such as ChatGPT and Perplexity for searching and getting information.

It can be improved through the construction of topical authority, writing informative content, acquiring quality backlinks and real brand mentions.

In my view, it will not completely replace SEO but will rather complement it.

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ive been looking into this lately nd noticed that getting mentioned in ai answers seem like a different game compared to ranking on google. some smaller sites still have really useful content but barely get picked up by chatgpt or perplexity. are you tracking brand mentions nd citations manually or using any tools for it nd have you noticed any difference between niche sites and bigger authority domains?