What one thing you would do to increase your booking on a travel website?

id focus on improving the tour pages first. add clear prices, real photos, what's included and an easy booking button. people might visit your site but leave if they cant quickly understand the offer or how to book.

hectorcox said:

id focus on improving the tour pages first. add clear prices, real photos, what's included and an easy booking button. people might visit your site but leave if they cant quickly understand the offer or how to book.

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yes, but the traffic won't convert if people don't know what they're signing up for and how to sign up. actually, I would make sure the tours page is working first.

Add customer reviews with actual photos on each listing. People trust travelers much more than they trust advertisements so seeing real experiences makes them feel sure, about what they are booking. Combine that with an fast checkout. You take away both the uncertainty and the hassle that cause people to leave without making a booking.

Ellison Vance said:

Add customer reviews with actual photos on each listing. People trust travelers much more than they trust advertisements so seeing real experiences makes them feel sure, about what they are booking. Combine that with a fast checkout. You take away both the uncertainty and the hassle that cause people to leave without making a booking.

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Ok I like this idea the most. so I should show the review from Google for the exact tour and link it to the actual review on gbp.

So say I have 10 total reviews and 30 tours of 30 countries.

So I should link the Google review about tour of Paris from my GBP to my Paris tour page and so on. Is that correct understanding?



If yes, I want to do that but I have less than a dozen review currently.
So as someone else said- buy reviews. And try to cover most destinations.

What you think ?

You already have traffic and have managed to get a few bookings so there’s at least some demand. Look at which pages bring visitors then make the bookings as simple as possible.