What one thing you would do to increase your booking on a travel website?

id focus on improving the tour pages first. add clear prices, real photos, what's included and an easy booking button. people might visit your site but leave if they cant quickly understand the offer or how to book.
 
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hectorcox said:
id focus on improving the tour pages first. add clear prices, real photos, what's included and an easy booking button. people might visit your site but leave if they cant quickly understand the offer or how to book.
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yes, but the traffic won't convert if people don't know what they're signing up for and how to sign up. actually, I would make sure the tours page is working first.
 
Add customer reviews with actual photos on each listing. People trust travelers much more than they trust advertisements so seeing real experiences makes them feel sure, about what they are booking. Combine that with an fast checkout. You take away both the uncertainty and the hassle that cause people to leave without making a booking.
 
Ellison Vance said:
Add customer reviews with actual photos on each listing. People trust travelers much more than they trust advertisements so seeing real experiences makes them feel sure, about what they are booking. Combine that with a fast checkout. You take away both the uncertainty and the hassle that cause people to leave without making a booking.
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Ok I like this idea the most. so I should show the review from Google for the exact tour and link it to the actual review on gbp.

So say I have 10 total reviews and 30 tours of 30 countries.

So I should link the Google review about tour of Paris from my GBP to my Paris tour page and so on. Is that correct understanding?



If yes, I want to do that but I have less than a dozen review currently.
So as someone else said- buy reviews. And try to cover most destinations.

What you think ?
 
jimmmbrooo said:
I have a travel site offering tours for few countries. Made a year ago and only now it got picked up by Google and getting traffic. Got few bookings but not that much.
Tbh I am swamped and overwhelmed with what to target as I do partner with tour operators, then publish blogs, tour pages, do SEO, publish on social media, find backlinks opportunities and on and on.
Most of it I handle with Claude and even then it’s mind boggling. Super overwhelming honestly.

My main question is if you had a tour website and getting some traffic now what is the one thing you would focus on post to increase tour bookings asap with highest potential?

Asking because I wanna focus on one thing hard to bring results so can increase revenue and then invest that in marketing and hiring people.
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i would investigate which tours have enquires that dont convert into bookings and then close this gap. sometimes the inclusion of flexible dates or a whatsapp enquiry will generate mre bookings than another month of SEO.
 
Improve your most visited tour pages with clear prices, reviews, and an easy booking button. Focus on turning existing visitors into customers first.
 
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