Google Keeps Ranking the Wrong Page for My Keyword

One thing I would also check is backlinks. Sometimes the wrong URL has stronger external link signals. I would review its referring domains and anchor text, then build more relevant links pointing to the preferred page and strengthen its internal link support.

I’d check internal links titles and content overlap between both pages first sometimes Google sees them as targeting the same search intent

with google search console indentity which URLs are getting impressions for the target keyword , improve the preferred page , differentiate the pages , strengthen internal linking , check canonical tags also consolidate it means merge overlapping content and redirect the weaker page if it has no value , but keep in mind don't immediate delete or redirect the other page

gridwalker said:

Hi guys,
Google is ranking the wrong page for one of my target keywords.
I already have a page focused on that keyword, but another related page keeps showing in the results instead.
What would you do to make Google rank the right page?

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Seems like a case of keyword cannibalization. Google considers the other page to be more relevant, hence I would suggest you use internal linking to link from other pages to the target page by making the keyword the anchor text. I would also suggest that you remove the keyword from the other page's title and H1 and use a different angle for this page. Ensure that the target page has relevance in the title and content for the keyword.

classic cannibalization lol, i'd merge the weaker page into the main one and 301 it, google picks a winner faster that way tbh