Ads affect SEO Ranking?

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walangalam2

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When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
 
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it might not be the ad network itself. if the old ads were slowing pages down or causing content to jump around while loading, switching networks could have improved the site. i'd compare page speed and layout shifts before giving the new network all the credit.
 
Were there any other SEO changes during those two months? Compare the ranking improvement dates with the ad network switch and Google's update history. The timing alone doesn't prove the ad network caused the improvement.
 
Ad networks don’t affect website rankings. Perhaps by the time you switched to a new ad network, your website had also matured and more of your content had been indexed, which could explain the improvement in rankings.
 
walangalam2 said:
When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
Click to expand...
Indirectly, yes. While ads don't rank you higher, an overwhelming ad network can weigh down your website and impact layout shift, which will affect page experience.

However, do not attribute it entirely to that. Before switching ad networks, check out your core web vitals, then check them again afterwards. If they have significantly improved, then that might be one reason.
 
I wouldn’t assume the ad network directly improved rankings. The new setup may have improved page speed, user experience, or reduced intrusive ads. I’d compare Core Web Vitals and other site changes before drawing a conclusion.
 
Running Google Ads does not directly improve or hurt your organic SEO rankings. However, if you're placing too many ads on your website, especially intrusive pop ups or banners that cover the main content, it can negatively affect user experience. I'd focus on keeping ads balanced, maintaining good page speed, and making sure visitors can easily access the actual content. SEO and paid advertising should be treated as two separate strategies.
 
Good points from several replies here about page speed and layout shift — that seems like the most likely indirect link. One thing I'm curious about is whether the ad placements themselves changed too, like fewer ads above the fold or fewer pop-ups, since that would affect how long people stay on the page. Did you notice any change in bounce rate or time on page after the switch, or was it purely the rankings that moved? If the only thing that changed was the network, comparing the Core Web Vitals scores before and after would be a good way to confirm whether the ads were actually the cause.
 
walangalam2 said:
When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
Click to expand...
The ad network itself isn't usually a ranking factor but a lighter setup with fewer intrusive ads can improve user experience and indirectly help SEO.
 
walangalam2 said:
When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
Click to expand...
Yes, I think ad networks can make a difference, especially if they affect site speed and user experience. But good content and backlinks still matter most.
 
Yes, the publisher ad setup can matter. I'd open the same page on mobile with each network's implementation and see how it loads, especially whether heavy scripts slow it down or ads cover the article. Two months of better rankings won't tell you the cause on their own, though.
 
walangalam2 said:
When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
Click to expand...
Ads don't directly impact SEO rankings. Google treats paid ads and organic search separately. They can help with brand exposure and traffic, but rankings still depend on your SEO efforts.
 
walangalam2 said:
When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
Click to expand...
I do not believe that there is a direct effect on Google rankings from the ad network.

There may be other reasons for the change in ranking such as changes in traffic or timing.

It would be wise to compare both time frames via Google Search Console and Analytics.
 
I don't think the ad network directly affects Google rankings SEO mainly depends on content quality backlinks and user experience
 
I agree that the impact is more likely indirect than direct. A better ad setup can improve loading speed and reduce layout shifts, especially on mobile. I would compare Core Web Vitals before and after the switch to see whether there's a measurable improvement.
 
walangalam2 said:
When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
Click to expand...
But i dont think that the ad network itself contributed to the ranking increases. More probably, the old configuration had an impact on either speed or user experience and changing it helped.
 
Changing ad networks doesn't directly improve Google rankings. However, a poorly configured network can affect user experience through intrusive ads, slow loading times, pop-ups, and layout shifts.

If the new network improved page speed and reduced interruptions, that could have helped indirectly.

The ranking improvement may also be related to other SEO changes or normal ranking fluctuations during those two months, so it's worth comparing the technical performance and GSC data before and after the switch.
 
ads don't rank you directly imo lol, but faster pages and better engagement from the traffic can help a bit tbh
 
Maybe it was just a coincidence. Your site could have improved for other reasons too. Too many ads can annoy visitors, but I don't think changing ad networks alone will boost rankings.
 
walangalam2 said:
When I was using my previous ad network, I was struggling to rank my websites. When I moved to a different one, my websites are on the first page of every keyword in just 2 months. So, does that mean ads network matter too?
Click to expand...
Ad networks do not directly affect seo rankings but slow-loading ads poor user experience and intrusive ads can indirectly impact your rankings.
 
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