Looking for Advice on Growing My E-commerce Business Through Social Media

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serviciosonline2023

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Hello everyone I hope you are doing well

I own an e-commerce business and most of my customers are based in the usa. Currently my business is only listed on my own website and Amazon.

Now I want to build my brands presence on social media and increase my customer base through social media platforms.

I would love to get some guidance from experienced people on how I can get started and what strategies I should follow to attract more customers.

Any suggestions would be highly appreciated. Thank you
 
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honestly, i'd start with Instagram and TikTok. post short videos showing your products in use, not just product pictures. see what people respond to and keep doing more of that. also, make sure your website link is easy to find on both profiles.
 
For local businesses, you can develop your presence on Facebook and TikTok quite effectively, attracting a large audience. Running targeted ads will help you reach a wider customer base and enhance your business's reputation.
 
you already sell on amazon so use the reviews and the q&a there as your content list, every question a buyer asks is a video idea and that stuff pulls way better than plain product shots. run it organic for a month, 1 post a day, then only put ad money behind the 2 or 3 that actually got watched. starting with paid before you know which hook works is how people burn a few hundred and learn nothing
 
hectorcox said:
honestly, i'd start with Instagram and TikTok. post short videos showing your products in use, not just product pictures. see what people respond to and keep doing more of that. also, make sure your website link is easy to find on both profiles.
Click to expand...
RIA 377 said:
For local businesses, you can develop your presence on Facebook and TikTok quite effectively, attracting a large audience. Running targeted ads will help you reach a wider customer base and enhance your business's reputation.
Click to expand...
Salamouna said:
you already sell on amazon so use the reviews and the q&a there as your content list, every question a buyer asks is a video idea and that stuff pulls way better than plain product shots. run it organic for a month, 1 post a day, then only put ad money behind the 2 or 3 that actually got watched. starting with paid before you know which hook works is how people burn a few hundred and learn nothing
Click to expand...
I really appreciate your advice. Since I already sell on Amazon what type of short videos would you recommend I start with to attract more customers and drive traffic to my Amazon listings? Also what tools do you suggest for creating engaging videos?
 
I'd suggest to Start with product demos and unboxing videos on Reels, TikTok, and YouTube Shorts. Use CapCut for editing and focus on showing how your products solve real problems.
 
In world of Ai, you can litteraly make influencer and who will use your product and promote it like that, Tiktok - Instagram.
 
For getting customers, I try to spot posts by keyword across a few social networks. I currently use BuyerSpotter - it's my own tool, so full disclosure - and I'm very happy with it, especially how it performs on Reddit and Facebook. On X I usually don't find my customers.
 
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