[BRAINSTORM] How has your on-page strategy changed since AI?

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bottingisfine

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I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
 
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bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
word count does not seem to matter anymore at all.instead of adding 2,400 words to get to a certain count,i would prefer a 1,200-word article which would contain all the necessary answers.i do use FAQs nd tables when it makes sense but i think what really counts is the coverrage of the subject. have not people seen any improvements in shorter pages?
 
Longer, well-structured posts still work for many. Thin pages can rank if the intent is narrow, but 2000+ words with clear answers, tables, and PAA-style sections usually hold better on both Google and AI overviews.
 
bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
what I have realized is that I get better results if I try to target the real search intent rather than the word count limit. there are some short page that are performing well, as they address the query nd for more comprehensive queries there is room for more information. curious to know if people see short page in AI summarie or only detailed articles?
 
I don't think a blog post needs to be 2,400 words every time. If I can explain something properly in 1,000 words, I'd leave it at that. Adding extra paragraphs, tables or FAQs just to make a post longer doesn't really help the reader.
 
ezratoon said:
word count does not seem to matter anymore at all.instead of adding 2,400 words to get to a certain count,i would prefer a 1,200-word article which would contain all the necessary answers.i do use FAQs nd tables when it makes sense but i think what really counts is the coverrage of the subject. have not people seen any improvements in shorter pages?
Click to expand...
this is just the right way to go about it the 4,400 words is not really much but who will read it, that is how people will see it so make it more shorter and spread it around
 
bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
Let me say something kind of out of the way. How about keeping the writeups short and adding internal links for further consultation just in case the intent was not met in your brief?;;
 
bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
rather than concentrating on page length, my focus has been on search intent.some subjects require in depth guides nd there are others that can be explained briefly in just a couple of paragrraphs. additionally, my goal is to make the content more natural nd use examples rather than keyword stuffing.
 
bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
There is no perfect formula. I ALWAYS humanize AI content because it feels very "generic" to Google's eyes.
 
bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
There's not anything like perfect word-count formula. My blogs are as much long as the topic requires. My blogs vary from 1300 to 2900 words and it works for me.
I, too, focus on direct answers, relevant PAA questions, useful examples, original insights, and clear structure.
And for AI search, clarity and genuinely helpful information matters more than a specific word count.
 
bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
i believe that the practice of adding unnecessary paragraphs only to make the post longer has become redundant. rather, i would concentrate on presenting an exhaustive discussion of the topic from the persspective of the reader. there is no need to repeat the same thing three times just for word count sake.
 
Before changing the whole blog, i'd try a few existing pages. Save their GSC page/query baseline, then tighten the answer and add a useful example while keeping URLs and other major changes stable. Leave similar pages unchanged and compare both groups over the same dates after recrawling. It's only a directional check, but gives you something to judge before rewriting everything around someone else's word count.
 
bottingisfine said:
I still write blogs with minimum 2400 words. I try to include direct answers, use PAA style questions, tables, bulletpoints etc.

Have you hit a "perfect formula" to rank on AI and Google with your on-page?

Some AI gurus recommend writting thiner pages but I am still skeptical.

What's BHW take on this issue?
Click to expand...
I don't think there is one perfect formula for ranking. World count matters less than how well the content answer the search intent. A shorter, focused article can perform better than a long one if it provides more value. I think quality and relevance should come first.
 
Before writing a long article, look at what already ranks for that topic. If the top pages cover the same points, adding another 3,000-word post won't offer much. Find the questions they missed or explained poorly, then focus on giving readers a more useful answer.
 
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