Google IO 2026 just killed seo traffic. What’s the move now?

relying entirely on informational keywords is definitely getting riskier. I’d focus more on content that offers something an AI overview can’t easily replace like detailed comparisons and useful tools.

Programmatic SEO is still worth exploring if the pages offer something useful not just mass produced content. I’d also diversify traffic with email and other channels instead of depending entirely on Google.

I wouldn’t abandon SEO just yet. I’d diversify traffic through email, social, branded searches, and paid channels while focusing on content that offers something AI answers can’t easily replace. Relying entirely on Google organic traffic is becoming risky.

I don't think traditional SEO is dead, but things are definitely changing. Some sites will probably lose clicks because users can get quick answers directly from Google. I think the best approach is not to rely on organic search alone. Building a brand, getting traffic from different sources, and focusing on content that gives people a reason to visit your site will become even more important. AI search is something we need to adapt to, not just fight against.