Is there any AI tool that's actually useful for marketing?

A tool is just that. A tool. It depends on the user. You can burn your house with a lighter or you can light your cigar. So your question is most likely which llm is easiest to use for marketing purposes?
 
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sunriselotus said:
A tool is just that. A tool. It depends on the user. You can burn your house with a lighter or you can light your cigar. So your question is most likely which llm is easiest to use for marketing purposes?
Click to expand...


LLM can be wrapped in many forms, variations, depending on its use case, also something like Cgpt can be used in many ways for the purpose of marking, so me choosing <tool> is just a language preference.

And my question is even more specific, I'm NOT asking <which is easiest> which in it by itself is vague, but specific, what use cases, which tools, how .....


Thank you though for your <lighter = tool> explanation, I feel enriched already. 🙃
 
Leaving copy aside, the AI I'd point to is the part that runs after a lead shows up. I run a contracting company, and these are the agents I have running:

1. A phone agent that answers incoming calls. Contractors miss calls all day because they're on a roof or driving, and a call that goes to voicemail is often a job that goes to the next contractor on the list.
2. A texting tool that sends lead follow-up texts and appointment reminders on a schedule, so a new lead hears back fast.
3. A coordinator agent that assigns tasks to the other agents.

None of it touches copy or ads. But for a local business that's usually where the biggest leak is: the traffic and calls already exist, and they get lost after the click. If you do lead gen for local clients, it's also an easy add-on to sell, because it makes the leads you deliver actually convert.
 
alphamaterx said:
Is there any tool you use rn that brings value to your marketing, leadgen, prospect funnel?
Of course, lets leave aside the copy creation and optimization - is there anything that really adds value?

Aside from copy I haven't see anything.
But then again haven't used AI agents yet, or not for marketing.

I'd like to hear your experience with this.
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JEV + DeepSeek for internal

Claude/GLM talking to clients

and any stt AI model to call them
 
WebProfitLab said:
Leaving copy aside, the AI I'd point to is the part that runs after a lead shows up. I run a contracting company, and these are the agents I have running:

1. A phone agent that answers incoming calls. Contractors miss calls all day because they're on a roof or driving, and a call that goes to voicemail is often a job that goes to the next contractor on the list.
2. A texting tool that sends lead follow-up texts and appointment reminders on a schedule, so a new lead hears back fast.
3. A coordinator agent that assigns tasks to the other agents.

None of it touches copy or ads. But for a local business that's usually where the biggest leak is: the traffic and calls already exist, and they get lost after the click. If you do lead gen for local clients, it's also an easy add-on to sell, because it makes the leads you deliver actually convert.
Click to expand...

What is the biggest flaw you have encountered with your agents?
TheRialNick said:
and any stt AI model to call them
Click to expand...

Are AI-calls good enough for marketing, lead follow up, outbound in general?
 
I think a basic llm like gemini can do a good job for marketing. I use it to get advice about how to do marketing and content and so far is working fine. You don't need a expensive llm to do a good job. I hear also the grok can use agents and will be better but i didn't test yet.....
 
I haven’t used AI agents much for marketing yet. In my campaigns, SMS, email and push reminders have helped bring back people who had already shown interest but didn’t finish. I’d be curious to see if AI can help send those follow-ups at a better time, though results depend on the audience.
 
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