What BEST format for iGaming traffic ?

Victoria V

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I'm referring to the format, not the source. Please keep that in mind.
Thank you, everyone
 
It has been a long time since I've been in the industry as a co-founder. For instance, after we opened in the GEO, we used general casino landing pages for our campaigns. There were good results in terms of traffic, but not that many registrations were converting into deposits as expected. Later on, we switched to using comparison pages tailored to a particular GEO and reviews regarding payments and most popular games.
Nowadays, our CMO considers the entire funnel rather than just traffic figures. We monitor our registrations, FTDs, and repeat deposits separately. A format attracting 2,000 visitors and resulting in deposits is much more effective than a format attracting 10,000 visitors and yielding no conversions.
Thus, I would start with comparison pages and targeted landing pages, and then try different formats according to FTD results.
 
I'm referring to the format, not the source. Please keep that in mind.
Thank you, everyone
For traffic, i gaming short-form content and simple yet engaging landing pages tend to perform best. This largely depends on the audience.
 
It has been a long time since I've been in the industry as a co-founder. For instance, after we opened in the GEO, we used general casino landing pages for our campaigns. There were good results in terms of traffic, but not that many registrations were converting into deposits as expected. Later on, we switched to using comparison pages tailored to a particular GEO and reviews regarding payments and most popular games.
Nowadays, our CMO considers the entire funnel rather than just traffic figures. We monitor our registrations, FTDs, and repeat deposits separately. A format attracting 2,000 visitors and resulting in deposits is much more effective than a format attracting 10,000 visitors and yielding no conversions.
Thus, I would start with comparison pages and targeted landing pages, and then try different formats according to FTD results.
Hi, may I ask what types of advertising you usually use to promote your services?
 
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