I’ve noticed that TikTok is highly responsive to trending topics. if your content follows a trend or better yet, sets one the algorithm can make your video go viral, regardless of how many followers you have.
Lately I've noticed my 15-second dance clips start popping up in the For You feed around 6 pm GMT. I found that enabling the "Video comments" toggle in the Pro settings and tagging #foryoupage plus using the trending sound "Buss It" (sound ID 720123456) keeps the algorithm happy.
What I've noticed is that TikTok now shows fewer videos in the "For You" feed to the followers but shows them to a new audience; perhaps that's related to your analysis.
I'd focus more on content that keeps people watching. Trends can give you a push, but if people aren't interested enough to watch till the end, it's hard to get consistent reach.
I posted a 15 second video with a hook in the first 3 seconds and edited it in CapCut's 2023 text animation.
Now I focus on that hook and watch time instead of chasing likes.
I focus on early watch time signals, using TikTok Analytics to keep the first three seconds gripping, and I edit with CapCut for fast cuts, which pushes the video into the feed
TikTok profile/app users are outreaching for engage and growth with upload of good graphic content and trend hashtags/caption to promote/outlist content on pages for approval of engagement and profile growth.
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