Would You Build Links to a Page That Isn't Ranking Yet?

It also depends on the competition. If the top results have strong backlink profiles, waiting too long may not help.

yeah i do lol, but only if the page is actually good and indexed. building links to a thin page feels like polishing nothing imo

I have done this myself, but only after I confirmed the page was actually indexed and showing a few impressions in Search Console. In my case, a page sitting around positions 30 to 50 started moving once I added a couple of relevant internal links first and then a small number of quality links over a few weeks. I would not rush it with a large batch at once, because that felt risky when Google had barely seen the page yet. Waiting for some early signals, as several people here suggested, made the whole thing feel much safer to me.

Make sure the page is useful and easy to find first. If it’s something worth sharing, I wouldn’t wait for rankings to start building a few relevant links naturally.

BlackShield said:

I've seen people start building backlinks as soon as a page goes live. Personally, I'd first make sure the page is indexed, targets the right search intent.

But sometimes links are exactly what's missing.

What will be your approach? Do you build links early or wait until the page starts getting impressions?

Click to expand...

I prefer starting from the fundamentals; indexing, search intent, on-page optimization, and quality of the content.

After optimizing the page, I will begin working on acquiring backlinks according to the competition of the keywords.

I do not think that one should wait for the impressions in case the niche is competitive.

I usually prefer targeting pages that already have some impressions but aren't reaching their full potential. Check Google Search Console first, improve the content and internal linking, then compare competitors' backlink profiles. If there's a genuine authority gap, relevant backlinks can be worth pursuing.