What Do You Think Matters Most for TikTok Videos?

opticalist

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I have a question about TikTok videos. What do you think helps a video get more views: watch time, people watching until the end, shares or comments? Which one do you think is more important? I would like to hear your thoughts and experiences.
 
Is it about user retention, or is the question how to get users to watch the video all the way through?
 
For me, watch time and completion rate matter a lot. If people keep watching instead of swiping away, that's a good sign. Shares help too because they bring the video to more people. Comments are useful, but I wouldn't focus on them alone.
 
For me, watch time and completion rate matter a lot. If people keep watching instead of swiping away, that's a good sign. Shares help too because they bring the video to more people. Comments are useful, but I wouldn't focus on them alone.
Yes, reposts are important, too. But as far as I'm concerned, the most important thing is the percentage of users who watched the video all the way through-it should be 20+
 
I have a question about TikTok videos. What do you think helps a video get more views: watch time, people watching until the end, shares or comments? Which one do you think is more important? I would like to hear your thoughts and experiences.
Watch time and completion rate matter most, especially if people watch the video all the way through or replay it.

Shares are also a strong signal because they show people found the content worth passing on, Imo.
 
everything matters but people have to be interested in the video before having enough watch time and like and for them to be able to share
 
A 15secs video that 80% of the people finish watching usually beats a 60 secs video that people abandon halfway.
 
I think the first few seconds matter a lot. If your hook is strong enough to keep people watching, the rest becomes much easier. Shares are also a good sign that people actually like the content.
 
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