I have a 70k tiktok page I started in 2024 but since stopped using, what should I use it for?

The followers are real, organic from posting Simpsons clips. Back then you could get paid posting those short clips, but obviously since things changed, I just stopped using the page. I don't know what to do with the page now

I have since decided I wanted to rebrand and go a different direction (it's been 2 years of no activity on the page and I have removed the clips) what would you decide to do if you were in my position?

I would check analytics for audience country and age first, a Simpsons clip crowd is usually pretty young so it might not fit the new direction anyway. Also the old followers wont help reach much, FYP pushes per video not per follower, so the 70k is mostly social proof now. Post 5 to 10 test videos in the new niche and see what happens. If reach is totally dead just start fresh and keep this one on the side.

I think if you choose to create entirely new content, your existing account’s current follower count won’t provide any real benefit. you might want to consider creating a brand-new account instead.

adammakonda said:

The followers are real, organic from posting Simpsons clips. Back then you could get paid posting those short clips, but obviously since things changed, I just stopped using the page. I don't know what to do with the page now

I have since decided I wanted to rebrand and go a different direction (it's been 2 years of no activity on the page and I have removed the clips) what would you decide to do if you were in my position?

Click to expand...

the exissting demographics of the followers nd engagement with them should be analyzed first to see if this niche should be chosen for the business page.at times an inactive page may be useful but just counting the number of followers will not help here.a small experiment would prove more useful.

adammakonda said:

The followers are real, organic from posting Simpsons clips. Back then you could get paid posting those short clips, but obviously since things changed, I just stopped using the page. I don't know what to do with the page now

I have since decided I wanted to rebrand and go a different direction (it's been 2 years of no activity on the page and I have removed the clips) what would you decide to do if you were in my position?

Click to expand...

Since the account has been inactive for 2 years, the best move right now is to warm it up slowly by engaging with content in your new niche for a few days so the algorithm resets your profile. Avoid jumping straight into completely unrelated videos, as your old audience won't engage and it will kill your reach. Instead, start with entertaining or relatable content that loosely bridges the gap to your new direction, and once you start getting consistent views again, you can pivot fully and monetize through TikTok Shop or affiliate offers in your bio.