This thread is mostly guessing recipes, so here is what is actually documented. AI Mode in Facebook search is real - it launched in June and press coverage at launch reported that it draws answers from public posts and Reels. Meta also maintains a transparency page for Facebook Search that describes how the ordinary search results are ranked: gather eligible results, score them on relevance and personalization signals (the examples it lists include recency, like counts and click-through), apply integrity filters, then rank. That page covers the classic search results and does not say how AI Mode chooses what to recommend, so specific tactics like "keyword-rich metadata" (Dawin L) or expanding keyword lists as far as possible (Nikolaj Poulsen) are guesses, not established mechanics. What you can actually do is observe: run the product searches you care about in AI Mode over a few weeks, note which pages and posts get surfaced, and compare what they share - detail, freshness, format. That is a sample from your own niche, not proof of a general rule, but at least it is evidence instead of speculation. Whether balamdir23's clear-and-detailed direction or the keyword recipes work better for AI Mode is an open question the documentation doesn't answer - your own searches won't settle that in general, but they can show you what AI Mode actually surfaces for the queries you care about.