My PPC Optimization Checklist for Better Campaign Performance

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Zonix_8

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hey guys,

I want to share a few simple tips for improving PPC campaign performance.

  • check keywords regularly.
  • pause ads that are not performing well.
  • test diffrent ad copies.
  • improve landing pages.
  • track conversions and ROI.
  • monitor your budget regularly.
  • small changes can help improve campaign performance over time.
What do you usually check first when optimising a PPC campaign?
 
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I usually check search terms first because some clicks may come from people looking for something different.
 
Nice list, especially the part about tracking ROI. More clicks do not always mean a campaign is doing well.
 
I audit the Quality Score first since higher quality scores instantly lower your cost per click and save your budget.
 
1. Search terms
2. Asset performance - headlines & description in campaign level (or account level using mcp).
3. QS
4. TCPA/TROAS vs actual Cost/conv
5 Auction insights
6. Deep funnel events
7. Industry trends - monitor
 
Conversion tracking comes first for me. Without it, it's hard to know if the campaign is making money.
 
Zonix_8 said:
hey guys,

I want to share a few simple tips for improving PPC campaign performance.

  • check keywords regularly.
  • pause ads that are not performing well.
  • test diffrent ad copies.
  • improve landing pages.
  • track conversions and ROI.
  • monitor your budget regularly.
  • small changes can help improve campaign performance over time.
What do you usually check first when optimising a PPC campaign?
Click to expand...
I review recent changes before touching anything else. a sudden drop can sometimes come from a setting that was changed by mistake.
 
I start by checking which devices bring the best results and adjust bids accordingly.
 
I usually check search terms first and see if im wasting money on irrelevant clicks.
 
Search terms report first — it shows what people actually searched before clicking. That's where wasted spend hides.
 
Search terms report is probably the first thing I open. You'd be surprised how much budget gets wasted on irrelevant searches.
 
Review your search terms report and add negative keywords for searches that are not related to your offer.
 
For me the first thing is comparing spend against actual leads. If the numbers dont make sense, I dig into the campaign before touching anything else.
 
I usually check which search terms are bringing clicks but not conversions, sometimes those keywords waste most of the budget.
 
toastymug said:
I usually check which search terms are bringing clicks but not conversions, sometimes those keywords waste most of the budget.
Click to expand...
Yes, clicks alone won't tell you a lot. I would compare the results from the search term report to real conversions, and reduce bids on keywords that cost money but bring no conversions.
 
I always begin with conversion tracking and keywords performance reports, since I can easily identify the source of revenue loss within minutes.
 
Firstly I normally examine my conversion tracking, keyword performance and wastage before adjusting my bids, advertisements and landing pages.
 
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