Do You Prefer Video Ads or Static Creatives for Cold Audiences?

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Zephyrella

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I wondering which works better for cold audiences: video ads or static creatives. lIseen both being used, but I amcurious about what works best in real campaigns. What do you guys prefer and why? Would love to hear your experiences!
 
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In my opinion, videos would be more effective in introducing your product to a cold audience; however, static creatives would likely be cheaper and faster to test. I would run tests with both and allow the CTR and conversions decide.
 
I think the platform matters too. Some audiences respond better to images, while others watch short videos.
 
Zephyrella said:
I wondering which works better for cold audiences: video ads or static creatives. lIseen both being used, but I amcurious about what works best in real campaigns. What do you guys prefer and why? Would love to hear your experiences!
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I think the first few seconds of a video matter a lot. If nothing interesting happens, people just scroll past.
 
For cold audiences, I choose to use video ads due to their ability to create immediate attention and describe product benefits.
 
Video ads takes less time to produce than static ads took a year ago. No reason to "test with statics" anymore.
 
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