Cheap Clicks vs Quality Traffic: What is Your Priority?

Hey guys,
I want to know what you guys prefer when running PPC campaigns.
Some ad networks give very cheap clicks, but traffic quality is not always good. On the other hand, quality traffic can be expensive but may bring better conversions.
What do you prefer?

• Cheap clicks with more traffic
• Quality traffic with less clicks

What works better for you guys? Share your experience.

Always aim for quality traffic!

That said, depending on the offer you’re promoting, there may be low-cost traffic sources that can be highly profitable—though you’ll first need to invest a significant amount of time and money to identify those specific, inexpensive sources that actually generate a profit.

Some people use low-cost traffic for campaigns that otherwise only break even; by funneling that cheap traffic into a campaign that already converts, they turn it into a successful one.

Many people look for cheap leads, but more expensive leads tend to yield a better ROAS.

cheap traffic is not useful if most visitors leave without checking anything on the site.

ChromaThief said:

Hey guys,
I want to know what you guys prefer when running PPC campaigns.
Some ad networks give very cheap clicks, but traffic quality is not always good. On the other hand, quality traffic can be expensive but may bring better conversions.
What do you prefer?

• Cheap clicks with more traffic
• Quality traffic with less clicks

What works better for you guys? Share your experience.

Click to expand...

I have used some cheap source for traffic before nd observed that there are quite a few click, but not many are converting when they land on the landing page. It would be better to spend a little extra money on traffic that converts. A cheap source should definitely be tried but one should check the subids and leads always.

ChromaThief said:

Hey guys,
I want to know what you guys prefer when running PPC campaigns.
Some ad networks give very cheap clicks, but traffic quality is not always good. On the other hand, quality traffic can be expensive but may bring better conversions.
What do you prefer?

• Cheap clicks with more traffic
• Quality traffic with less clicks

What works better for you guys? Share your experience.

Click to expand...

Try sending traffic from both networks to separate landing pages. This can show which source brings better results.

ChromaThief said:

Hey guys,
I want to know what you guys prefer when running PPC campaigns.
Some ad networks give very cheap clicks, but traffic quality is not always good. On the other hand, quality traffic can be expensive but may bring better conversions.
What do you prefer?

• Cheap clicks with more traffic
• Quality traffic with less clicks

What works better for you guys? Share your experience.

Click to expand...

The best choice can change by product. A low cost click may work for a simple offer but not for an expensive service.

It also depends on the offer. Some products need more visitors before you get a sale.