Do You Prefer Video Ads or Static Creatives for Cold Audiences?

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Zephyrella

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I wondering which works better for cold audiences: video ads or static creatives. lIseen both being used, but I amcurious about what works best in real campaigns. What do you guys prefer and why? Would love to hear your experiences!
 
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In my opinion, static ads are easy to test because you can make few versions without spending much time.
 
In my opinion, videos would be more effective in introducing your product to a cold audience; however, static creatives would likely be cheaper and faster to test. I would run tests with both and allow the CTR and conversions decide.
 
I think the platform matters too. Some audiences respond better to images, while others watch short videos.
 
Zephyrella said:
I wondering which works better for cold audiences: video ads or static creatives. lIseen both being used, but I amcurious about what works best in real campaigns. What do you guys prefer and why? Would love to hear your experiences!
Click to expand...
I think the first few seconds of a video matter a lot. If nothing interesting happens, people just scroll past.
 
I usually prefer video for cold audiences, gets attention quicker if done right.
 
For cold audiences, I choose to use video ads due to their ability to create immediate attention and describe product benefits.
 
Video ads takes less time to produce than static ads took a year ago. No reason to "test with statics" anymore.
 
I think both can work, but I'd lean towards video ads for cold audiences because they grab attention and explain the product better. Still, a simple static creative with a strong message can work really well too.
 
I like video ads to target cold audiences since they capture attention and describe the product very fast.
 
Zephyrella said:
I wondering which works better for cold audiences: video ads or static creatives. lIseen both being used, but I amcurious about what works best in real campaigns. What do you guys prefer and why? Would love to hear your experiences!
Click to expand...
From my experience, it heavily depends on the vertical and the traffic source, but for gambling, video ads almost always outperform statics.

Gambling is all about emotions and adrenaline. It's much harder to trigger that kind of emotional response with a static image, whereas a video gives you a few seconds to hook the viewer, unfold a solid angle, and show real dynamics or gameplay elements.

Of course, everything should be tested based on your specific funnel, but video usually takes the lead when you need to drive emotional engagement for cold audiences.
 
I've generally had better results with static creatives when the image catches attention straight away. A good video with strong editing can outperform them, but I find statics quicker to test and get useful results from. For cold audiences, I'd usually start with images, though I wouldn't rule out video.
 
Static for quick testing, video for storytelling. That's usually how I'd approach it. No fixed winner here, test both and see what your numbers say.
 
I saw video perform better with cold audiences, static can work, but video usually hooks people faster.
 
Static ads can work really well too, especially when the message is clear and the image catches attention quickly.
 
Personally, I prefer testing a mix. Video helps when the product needs some explanation, but static creatives can get straight to the point. For cold traffic, the hook and offer matter more than the format itself. I'd let the conversion data decide.
 
Zephyrella said:
I wondering which works better for cold audiences: video ads or static creatives. lIseen both being used, but I amcurious about what works best in real campaigns. What do you guys prefer and why? Would love to hear your experiences!
Click to expand...
On my part I find that static image should be first preferred for they are easy to create plus I can test them in many ways to determine the most effective approach. afterward, I will then attempt to make a video out of my selected static image. either way, I do not think that either one of them is superior to the other.
 
For me, the product and audience matter more than the format. Some offers are easier to sell with one strong image.
 
i always start with static images coz its way cheaper to test 10 different angles. once i find a winning angle i make videos around it.
 
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