- Dec 3, 2015
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- 6,151
Just a quick one for anyone running a SaaS product and trying to grow their organic traffic.It's not every time you need to start researching NEW keywords or figuring out what next to write.
Sometimes,
You need to take what's already working and put it in front of people in another language.We recently localized one of our SaaS products into SIX languages.
The result?
More reach, more organic traffic, and more visitors converting into paying customers.
To put some numbers behind it, over a period of approx 3 months
- Organic traffic to our French-language pages increased by 30%
Same product. More people able to find it and use it in their own language.
Now, When I say LOCALIZE, I'm not talking about translating your homepage and calling it a day.
Why you ask?
Getting someone to read about your product in their language is one part.Making sure they can comfortably USE the product in that language is another.
Don't stop halfway.
Moving forward,
You can use Claude or Codex to help with the implementation and translation work. Review the output and make sure everything makes sense in the language you're targeting.
The starting point doesn't have to be complicated either.
Take the keywords and content already bringing relevant visitors to your website. Work from those topics, then check how people actually search for them in your target language.
You're not starting from ZERO. Use SEMrush or Ahrefs to check your organic visibility across the countries you're targeting.
Then look at your own analytics.
Which language pages are bringing visitors? Which visitors are signing up? How many are becoming PAYING customers?
That's where the numbers become useful.
REMEMBER,
The goal isn't just more traffic on a chart.
It's more relevant visitors, more paying customers, and better month-on-month growth.
I'm not saying localization was the ONLY thing contributing to our growth. But it has been tremendously helpful for us.
Before you rush off to write another batch of articles...
LOCALIZE, LOCALIZE, LOCALIZE.
Sometimes,
You need to take what's already working and put it in front of people in another language.We recently localized one of our SaaS products into SIX languages.
The result?
More reach, more organic traffic, and more visitors converting into paying customers.
To put some numbers behind it, over a period of approx 3 months
- Organic traffic to our French-language pages increased by 30%
Same product. More people able to find it and use it in their own language.
Now, When I say LOCALIZE, I'm not talking about translating your homepage and calling it a day.
Localize your landing pages.
Localize the blog posts you're writing.
Localize the dashboard people will actually use.
Why you ask?
Getting someone to read about your product in their language is one part.Making sure they can comfortably USE the product in that language is another.
Don't stop halfway.
Moving forward,
You can use Claude or Codex to help with the implementation and translation work. Review the output and make sure everything makes sense in the language you're targeting.
The starting point doesn't have to be complicated either.
Take the keywords and content already bringing relevant visitors to your website. Work from those topics, then check how people actually search for them in your target language.
You're not starting from ZERO. Use SEMrush or Ahrefs to check your organic visibility across the countries you're targeting.
Then look at your own analytics.
Which language pages are bringing visitors? Which visitors are signing up? How many are becoming PAYING customers?
That's where the numbers become useful.
REMEMBER,
The goal isn't just more traffic on a chart.
It's more relevant visitors, more paying customers, and better month-on-month growth.
I'm not saying localization was the ONLY thing contributing to our growth. But it has been tremendously helpful for us.
Before you rush off to write another batch of articles...
LOCALIZE, LOCALIZE, LOCALIZE.
